Retailers will not be forced to share Holiday numbers until the 7th of January, or so. However, the analyst's numbers have already started breaking, and all I can say is WOW!!!!!!!!
Must read article from the Wall Street Journal HERE.
This came in very late last night on Christmas Day, so I knew the news would be bad. The numbers actually play out in line with what I have been telling you for the last 7 weeks, retail got mugged this season.
The strange thing to come out of this report is how far off the actuals are from everyone's estimates. After Black Friday we were told, in spite of the photojournalistic evidence provided by yours truly, that "sales were up", and "things might not be as bad as expected."
Now that we are dealing with the staticity of facts, everyone is stating the obvious, this was one of the worst shopping seasons since the compilation of retail figures began.
The only thing scarier than these numbers is what lies ahead.
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